I saw this for the first time today. As you would get off the R-2 bus at the Walmart stop, but head toward MARKET 28, there is now a brightly colored building with a sign reading PLAZA 28. This would be just north of the Coba and Tankah intersection, on the right side of the street. DONOT BE CONFUSED. In my opinion, this is an obvious ploy to mislead Cancun visitors into thinking that this is our famous MARKET 28. From the look of the cast of characters in their white shirts, sitting and standing outside, under an awning, they are clearly OPCs, or time share dudes trying to get you on a tour of a resort. I will try to play detective and maybe snap a photo or two, but please don't be mislead if you are actually wanting to go to Market 28. Just pass on by these folks about 100 yards or so and you will easily see the real Market 28.